Its time for a refresher on what it means to have your music added to one of the stations. First and foremost no matter what any other station or podcast does, I don’t care. LOL Some others like me some others hate me and none of it matters. I program KB Radio and KB Country in very specific and professional manners, probably different than everybody else. In fact i know they are different because the music in some cases may be the same but the rotation patterns and clock are custom designed by me for each station specifically.
When your music is accepted you will receive an email acknowledging it. I try and answer every email, but I stopped answering duplicates, and those that don’t include music etc. I don’t want to be rude but when you get as many emails a month as I do, sometimes you just have to skip some of the less useful ones. Once you receive that email you will see it either says you are being added to the rotation or your music is being added to the playlist for the KB Indie Showcase.
The Indie showcase is basically a show that focuses entirely on Indie music. Now I don’t want to take away from any artist or any song because a lot of variables go into the decision of what songs I play and add. the first part of that is there are a limited number of spots for indie songs in the rotation as such. These rotation spots are different from the Showcase in that the music will play throughout the week mixed with other mainstream tracks new and old that make up the programming for KB Radio and KB Country.
As a kind of explanation one of the categories for rotation has 75 songs. but that doesn’t mean each week I add 75 new songs to that list. We play one song at a time from an artist, aiming for their most recent track ideally. Many indie artists release music like mainstream artists, and have campaigns and try and promote their most recent singles and album. That’s where we fit in programming wise, in that I want the most recent. Those songs that are added will then go into the rotation and stay there for about 60 days. Now its not always that cut and dried, and a number of factors can come into play that may extend it but that is the initial target. After 60 days if the artist has new music we look at adding it to the rotation and from there the previous song depending on how well it has done with listeners, on the station with the chart could move into a permanent fixture with other classics.
What it boils down to is about 10 to 15% of the music is replaced in each category every week with new music. the oldest coming out and newest coming in. Its the exact same as Terrestrial radio. Every song ever played doesn’t stay in their playlist. they will have it in the library, but only so many songs can get played every day. Depending on talk and commercials and other factors a station like mine will average about 370 to 375 songs played each day. They all have a ratio or formula for how much new music they play in rotations the same as I do. Except most terrestrial radio now is prepackaged crap by people with very little radio experience, but I digress.
What the bottom line is for everyone is that its a co-operative operation. I have artists who send me new music every couple weeks. I often will reply that I am adding a song and get another email with the words, here’s another one for you. I don’t want to sound rude, but I don’t want it. lol Not right now. Work with me. Keep an eye on dates, we all have calendars and send me new music in 6 or 7 weeks. Lets look at it and see about adding your next song.
I am going to say something now that I know one other station loves to poke fun at. I work based on demographics and numbers. I know who is listening to the station. I know the age group, I know how long they listen, I know if they listen at home or on the go. I know when there is a song they don’t like and they tune it out. I get that kind of data. I know every city and country where I have listeners, they are all documented and some listeners will tell you I know when they tune in just by a blip on a map appearing. I have said hello to them live on air as they sign in to start listening to the station. I also know that many businesses put on my stations as background music because its consistent and not offensive. I see that because its on and playing all day in their office, dental office, variety store, or their answering machine as background music. That doesn’t tell me who is listening at those locations, but you know what, they are hearing those Indie songs i play. And if another station who chose to block me many years ago and wants to state we don’t care about demographics just good music, wants to program their station that way, be my guest. Drive your car how you want. Cook your meals how you want. program you station how you want. But if they truly gave a damn about promoting Indie music as they say, they would want to work towards the same goals.
I have always believed in the idea I cant make everyone happy and there already isn’t enough hours in the day, so why bother trying. So if I happen to piss a couple people off along the way here, so be it. I had an artist once tell me in an interview one day she hoped to be interviewed by a real radio station in her home town. I cut that interview off and showed her that I have more listeners in one night than her “real” stations get in a month. The world is changing, music and broadcasting is changing, and the ironic part of that is that I am old school and doing it the way it used to be. This isnt Bob’s Podcast with 6 listeners and 5 of them are buddies of his. My stations had more than 1 million listeners last year. When I did the podcast where it all started I had 80,000 listeners in 10 months. Its not arrogant on my part. Trust me, I dont make a dime, and pay for everything out of my pocket. I work 60 hours a week keeping things going, but damn I love the music and the people, and apparently people like how I program the music.
A final thought is that I don’t ask people to retweet my posts or things like that. I get music in from some artists, and that is the last time I hear from them. I will play their song for 60 days, never hear a word and they are gone. So be it. I am programming the best music I can for my listeners. I am not programming for me and I am not doing it for the artists. I started to add up how much music was submitted last year and stopped counting. who cares, its not a contest. But I can tell you this as i write this today I have been working feverishly to catch up on music submission emails. So far I have gone through more than 300 songs today alone,(oh its the 3rd of January 2023) and yes it can be a mind numbing process. Some truly spectacular music was sent in. But of those 300 songs at this point, 33 will make it to the airwaves on one of the two stations. It is about 10% that will make it to air on average and we are a bit higher today. Of that small number only about 20 to 25% of those artists interact online on a regular basis. It doesn’t take a lot, I don’t ask a lot and just hope that people will treat me the way they want me to treat them. I want people to enjoy the music, put on the station and listen. For the artists, read my blog about submitting, and take a few minutes to understand how I operate. You want me to promote your music, know about you, talk about you, maybe interview you? Why is it you dont know anything about my station? Yes I know, lots of stations and podcasts to submit to and get to know. lol Btw if you did know about my stations and the practices maybe it would save you time from sending me the same email 4 times asking if I have had a chance to listen yet.
A final thought if your music doesn’t get added or maybe doesn’t make it to the rotation, it can be for a number of different reason. One of the first is quality, and that is a big one for me. But also it has to fit the formats. When people put on my station they know what to expect. So I don’t criticize peoples music and I have said it before, just because I don’t like something doesn’t mean a million other people wont like it. Who knows, so don’t let me or anybody else tell you your music isn’t good. If they offer advice for production that’s one thing, but truthfully there was a lady who had an internet station who liked to write people who submitted and tell them that they didn’t really have talent and should maybe stop making music. All I will say, is if there is a god, she got hit by a bus. She disappeared a couple years ago, so who knows. If you are making music and enjoying what you do, that’s all that matters. If along the way you pick up a few fans, that’s even better. Just keep doing what you are doing.
I think that’s it.. another rambling blog. but I hope it explains some things. after you read it, come back in a week, I may go back and edit some things…lol comments are always welcome.